The Spill
Client: Essity
Brand: Zewa
Year: 2025
1.) Seize attention, 2.) Demonstrate main benefit 3.) Turn product truth into campaign message.
That’s 3in1. Just like every great paper towel.
Awards & Recognitions
Golden Drum Shortlist (One-Channel Drum / AUDIO / Radio & Audio) 2026
Cresta Shortlist (Creative Commerce / Shopper Marketing) 2026
Arany Penge Gold (Creativity in Media / Context-based Innovative use of Existing Channels) 2026
Arany Penge Gold (Shopper Marketing / Other Special POS Solutions) 2026
Arany Penge Silver (Audio Solutions / Other Special Audio Solutions) 2026
Hipnózis Gold (Innovative Platform Use / Media Spaces Not Traditionally Used For Advertising) 2026
Hipnózis Gold (Shopper Marketing / Ambient) 2026
Effie Awards Hungary Shortlist (Other durable/non-durable consumer goods) 2026
Credits
Márton Jedlicska, Vladimir Tkachev, Ferenc Hetsch, Judit Rudas, Tímea Herczeg, Dávid Harmath, Dávid Knapp, Eszter Domonkos